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4 Important elements for your marketing communication strategy
Making profit is one of the main goals of any business. In order to do so, you need to capture your customers’ attention somehow first. The best way to capture your customer’s attention is by establishing a marketing communication strategy that outlines how you plan to capture the attention of your customers and get them to interact with your business.
What is a marketing communication strategy?
A marketing communication strategy is a structured strategy on how your business is planning on conveying messages to their (potential) customers regarding their brand & products.
How would one go about establishing a fitted marketing communication strategy for your business?
Keep on reading to find out!
4 elements to be included in your marketing communication strategy
Let’s break it down.
1. Establish your brand awareness
Establishing your brand story is the most crucial part for, not only for your business but it is essential for a successful marketing. Make sure you highlight the why, what and how that makes your business and product different. Furthermore, it is important that your brand is consistently represented on every online platform that is portraying your business.
2. Know your target audience
After establishing your brand story it is time to get to know and understand your (potential) customers. This is done by creating what is called a customer persona. The customer persona is a representation of your ideal customer’s characteristics, thoughts, their needs/ wants, and demographic information. This will allow you to have a better understanding of who your target audience is.
3. Define your content strategy
Now comes the fun part, content creation! In the content strategy you establish what kind of content you need to utilize to deliver your brand story and attract potential customers to your website. You can go crazy with creating content that motivates your target audience to interact with your business. Most businesses use content such as website & landing pages, social media platforms (LinkedIn, Facebook, Instagram, Twitter, Tiktok), case studies, eBooks, white papers and email marketing.
"Nearly 40% of marketers say content strategy is a very important part of their overall marketing strategy.."
4. Set goals and ways to measure success
Your content is now online and visible to the world, but how would you know that your marketing efforts are paying off? The answer is to set SMART marketing goals. Depending on what content strategy you choose, different goals apply for your business. Measuring the success of your marketing efforts is crucial. Some commonly used marketing key performance indicators (KPIs) are: Click-through rate (CTR), Conversion rate, numbers of website visitors, Engagement rate, Likes & Comments and many more. Having your goals set together with your KPIs defined in your marketing communication strategy will help you maximize your marketing efforts. It makes sure your budget is planned and allocated effectively.
Your marketing communication strategy is now done 🎉
Establishing a marketing communication strategy is an easy and structured way to create your educational content, social media posts, emails, and everything else that makes your marketing stand out.
Need help to get started?
Let’s meet and see how DGM can help you establish your marketing communication strategy!